This refers to how the product receives to The client; the distribution channels and intermediaries for example wholesalers and vendors who empower shoppers to access goods or providers inside a handy fashion. This 3rd P has also sometimes been called Place or Placement, referring on the channel by which a products or services is offered (e.Marketi… Read More

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To overcome the deficiencies with the 4P model, some authors have advised extensions or modifications to the original design. Extensions on the four P's will often be included in scenarios for example providers marketing where unique traits (i.e. intangibility, perishability, heterogeneity and the inseparability of output and usage) warrant added t… Read More